Creative Services Manager at Market Enginuity 
 
Description 
Reporting directly to the CEO/President, this position is responsible for developing and implementing strategic and tactical marketing programs and sales support initiatives at a corporate and market level to help the organization realize its business objectives. The primary objective for this position is to establish a standard of excellence for product development and sales support to client stations that will generate station revenue that exceeds the industry average.  
 
Essential Duties and Responsibilities 
Leadership 
• Develop a strategy to support the achievement of market revenue budgets. 
• Thought leader expanding the sales teams’ understanding and use of marketing principles in sales. 
• Lead the creative services team in development of market sales materials that set the standard of excellence. 
• Monitor industry trends and best practices within markets, looking for opportunities to replicate in other Enginuity markets. 
• Lead quarterly conference call with Market Managers to communicate best practices among markets. 
Management 
• Work with Regional Sales Managers to set annual companywide marketing and sales initiatives. 
• Collaborate with Client Station Managers, Events Managers and Market Managers to set annual market sales material objectives and deliver them. 
• Create an annual marketing planning calendar that identifies seasonal sales focuses based on major categories, seasons, holidays, etc. 
• Train sales teams on effective use of sales and marketing materials and technological tools, and on on-air copywriting standards and techniques. 
Marketing 
• Plan, direct, and implement the organization’s marketing communications activities. 
• Ensure that markets are communicating a consistent message across all materials. 
• Produce media kits, capabilities presentations, major initiative sales presentations and one-sheets for each market. 
• Develop email marketing strategies including multi-market and market-specific campaigns. 
• Develop value calculators and recommend packaging for sponsorships. 
Research 
• Mine industry and business category data to support selling propositions. 
• Library data in a way that makes it easily accessible to sales teams and easily plugged into presentations. 
• Provide custom research for key proposals. 
Graphic Design 
• Develop visually compelling presentations, one-sheets and package materials. 
• Present complex data visually so that it is easily understood and persuasive. 
• Develop a visually unifying style for company presentations and templates that are flexible, easily implementable and sensitive to the individual presentation styles of Account Executives (AEs). 
• Develop a library of useful logos, images and graphics that can be customized and localized by AEs.  
Market Audits 
• Conduct bi-annual audits of on-air copy in markets. 
• Conduct annual audits of presentations to each salesperson’s top five accounts. 
Other 
• Support the marketing needs of a 2nd division of the company.  
• Perform other duties as assigned. 
 
 
Education / Credentials 
• Bachelor’s degree with an emphasis in marketing or marketing communications or the equivalent combination of education and experience.  
 
Job Related Experience 
• 7+ years of business experience in an operational setting. 
• Prior experience managing a creative services team with multiple site support requirements. 
• Multi-channel design experience to include copy development. 
 
Job Related Skills / Competencies 
• Proven leadership experience; demonstrated ability to build and lead a team. 
• Strong project management skills with high attention to detail. 
• Highly organized in order to manage team and interact with various markets. 
• Logical; able to develop a logic path or “case” in a proposal or presentation. 
• Able to build strong relationships with internal customers. 
• Able to adapt quickly in a flexible work environment; skilled multi-tasker. 
• Likes to learn. 
• Strong copywriting skills. 
• Strong analytical and problem-solving skills. 
• Exceptional written and verbal communication and group presentation skills. 
• Strong database, word processing and spreadsheet knowledge. 
• Solution-oriented with a bias towards action. 
• Proficiency in developing, deploying and managing broad-based marketing activities. 
 
 
Company Overview 
Market Enginuity provides outsourced underwriting sales to public radio and television stations in ten markets. Recognized as a leader in generating corporate support for public broadcasting stations, Market Enginuity is committed to helping client stations better serve their communities while helping underwriters grow their businesses. Meeting and exceeding our client stations’ goals requires our candidates to be exceptional, determined professionals who share our enthusiasm and vision for setting the standard of excellence for corporate support in public broadcasting. 
 
Market Enginuity Offers 
• Medical, dental, vision, disability and life plans 
• 401(k) plan 
• Excellent training and management support 
• Generous PTO policy 
 
Please e-mail cover letter and resume to Michelle Van Etten. 
 
Keywords: traffic, broadcasting, media, TV, television, radio, print, cable, promotion, creative services, marketing, sales  

• Location: 32nd St. & Indian School
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